Energy Company
Hello Future
Overview
The company wanted to move from multiple regional websites into a single global platform. My role involved project management, delivery and stakeholder coordination while also creating the 3D visuals and animations used throughout the new site.
Tech Stack
Cinema4D
Redshift
After Effects
Sketch
Azure Dev Ops
Discovering
The Challenge
The existing experience was fragmented with separate websites in different countries and some with no presence. Low-quality, inconsistent visual assets hindered a premium global platform. My manager and I opted for bespoke 3D renders to ensure quality, consistency, and composition.
Ideating
The Visual Direction
The new visuals were designed to feel modern, premium, and scalable. This led to crafting various environments, from public charging spots to dramatic product scenes, ensuring each visual is immersive while focusing on the branded chargers.
Through
The Process
Each render went through multiple iterations. I explored lighting, camera angles, materials and environments to find a balance between realism and clarity.
Despite the 3D work not originally included in the project scope, I created the visuals as a goodwill gesture because I believed stronger imagery would significantly improve the quality of the final product and help elevate the brand.
Outcome
Beyond the Scope
The final 3D scenes were then animated and became a core part of the Energy company charger website and are still used on the live site today. The project helped create a more consistent global experience while giving the brand a more premium and future-focused visual identity.