Fishwonders
Corals & Wonders
Overview
Fishwonders needed a digital presence that felt as imaginative as the world it was building. I designed a visual identity, animated coral-inspired assets, and a website system that balanced playful storytelling with a clear commercial structure.
Tech Stack
Cinema4D
After Effects
Figma
Frontend
Facing
The Challenge
The project needed to communicate curiosity, conservation, and delight without slipping into something generic. The main challenge was building a flexible visual language that could support logo work, cards, posters, motion, and a full website while still feeling like one coherent world.
Designing
The Identity
I developed the brand through a mix of static and animated identity pieces. The logo, card mockups, coral motion studies, and website previews all pushed toward the same underwater tone: tactile, bright, and slightly surreal.
Visualise & Experience
Motion-led storytelling
The motion work and poster development pushed the identity beyond a logo system. I explored how the underwater atmosphere could translate into moving image, explain the making process, and still hold up as a bold visual campaign across web and print.
